| Seminar Key |
| Retail Seminars |
Manufacturer Seminars |
| GAMA Seminars |
Premier Presentations |
Retailer Seminar Descriptions
Monday
Promotional Opportunities for Your Store Hosted by The GAMA Retail Board
Looking for new opportunities to get customers into your store? Listen to some of the effective ideas and results that some stores have tried over the past year and want to share with you. — Join the Chamber of Commerce, do game events at schools, libraries, boy/girl scout meetings, churches, practice the art of "flash mobs," join a parade, or rent the mall and hold an event.
Hosted by Dave Wallace, The Fantasy Shop
Choosing the wrong location will cost you money. Choosing the right location will create the opportunity to make more money. This seminar will examine the various elements that should be considered when selecting your next location.
Panel Discussion
How are we keeping our stores fresh and exciting for our customers.
Negotiating Commercial Leases Hosted by Dave Wallace, The Fantasy Shop
Finding the right location is important. The next step is negotiating the best possible deal. This seminar will examine the various parts of a commercial lease, explain the terms and look at what can and should be negotiated, and talk about how to do just that.
Tuesday
Hosted by Mike Stackpole
A seminar dealing with the process of social networking and what it can mean for your company. The discussion will include items like dealing with Facebook and Twitter and the real time commitment versus the return on that investment. This will include some discussion of having and maintaining your own website.
Multiple Stores or Improving Your Existing Store? Hosted by Dave Wallace, The Fantasy Shop
An examination of the next step for a successful business. What comes next?
Hosted by The GAMA Retail Board
The anatomy of an event. How to create an event that will really stand out and bring the customers flocking to your store.
Hosted by Alex Shvartsman, Kings Games
How do you turn play into revenue that keeps coming back? Lay out why you feel your Organized Play Program has been a success and some of things you do that help keep it that way. Pictures and video of events will help get across the nature of your space and how you use it, and solid numbers (attendance, sales, etc.) will help back them up.
Listen to last year’s Power Retail Award winners as they lay out why this Organized Play program has been successful. Find some things that can help you enhance your Organized Play and turn that play space into revenue that keeps coming back. See why we chose Kings Games for the Outstanding Organized Play Award.
Appealing to the Gamer’s Whole Family Hosted by Lynn Potyen, The Game Board
Ever have that customer who gets to the door of your store and turns around and leaves? Together we are going to change that from happening! Get a new perspective on the everyday shopper and grow your customer base by selling to the whole family.
Hosted by Chip Bowles, Bingham Greenebaum Doll LLP
An overview of what small businesses should know about taxes to make sure they do not die.
Description: So you have achieved the dream and have your own game shop. Well friend, as you know by now it’s not all about finding the best games (except at GTS), keeping the vending machines stocked with goodies and knowing the hottest decks. This program will provide an overview of tax issues a small business should address including local taxes, tax provisions in leases, FICA taxes, payroll taxes, unemployment taxes [or insurance] sales taxes and other fun levies imposed by the government.
RPGs: The Next Generation Hosted by Jim Crocker, Modern Myths, LLC
With a new edition of the industry's perennial favorite in the works for next year, it's a good time to talk about how a smart expansion to your RPG offerings can help the entire category thrive in your store. We'll talk about driving sales through play, using the new small press games to set you apart from other shops, and working with digital media to keep players buying in your shop. Please come prepared to talk about your successes and challenges in making RPGs a vital part of your product mix.
Hosted by Marcus King, Troll and Toad
What do you do to give your store a unique look while informing your customers? Listen to last year’s Power Retail Award Winner as they discuss everything from exterior signage to displays to fixtures to graphic design and layout.
Hosted by Pat Fuge, Gnome Games
You’ve got a great looking store, but what are you doing to get customers in the door? Listen to last year’s Power Retail Award winners as they break down their marketing plan. They will show you how to develop your web presence, advertising, promotions, sponsors, media awareness, and community outreach and support.
Wednesday
Hosted by Jennifer Ward, Crazy Squirrel
Exploring how to write a good press release. How to ensure it gets to the right people. How to make use of free listings that may be available to you. Talking a little about how to make a relationship with someone to do stories about topics where your store could be motioned. (e.g. Comics, games, movies, etc.)
The Right Time To Add An Employee Hosted by Dave Wallace, The Fantasy Shop
Examining the true costs and benefits that employees can bring to your business.
Hosted by Lynn Potyen, The Game Board
As a trade organization GAMA can certify their members. This year at Origins we premiered a program for Educational Certification for our retailers. This special program will give retailers more credibility when talking to schools and libraries about partnering with them.
Hosted by Dean Kao, Eudemonia
Let’s “Flock” together with others that are interested in the same topics as we are. We will be running several round table discussions simultaneously about topics you want to talk about.
We All Have to Eat / A Day in the Life
Hosted by Joann Gain, Jester’s Playhouse
We All Have to Eat: Let’s explore selling food and drinks in your store. What can you carry? What kinds of things should you carry? When are you carrying too many choices?
A Day in the Life: Are you unsure if you can handle running a game store with your already busy life? Do you have another job and you would just be at your store part-time? How does this life fit in with your family? Come take a look at the Day in the Life of a Game Store Owner. If you are already a pro at this and want to share, you can come too.
Getting the Most Out of Your Employees Hosted by Dave Wallace, The Fantasy Shop
How good can they be? What would you want from the perfect employee? What are the various elements that make a great employee? How good your employees are is directly related to how good a manager you are. Understand how you can get the most out of your employees.
Hosted by Dean Kao, Eudemonia
Does a topic you are interested in never get mentioned? Did you have a question that never gets answered? Write it down, post it on our bulletin board at the show and we will discuss it. These are those topics that don’t require an hour seminar but need to be discussed by retailers.
Hosted by Scott Thorne, PhD - Castle Perilous Games
Not a condensation of Paco Underhill's classic book, this seminar looks at the decision making process, explaining the steps by which you and your customers make buying decisions and the stages at which you may influence them.
Thursday
Hosted by Jim Crocker, Modern Myths
The good news is that you're selling great stuff a lot of people want! The bad news is that it may not always be the best idea to pay them with product. We'll talk about the right time and wrong time to use barter, store credit, anything 'other-than-cash' to pay for goods and/or services. Sometimes it can work to your advantage, but sometimes it means taking on significant risk, or skirting your legal obligations. Feel free to bring examples of when and how using merchandise or credit has worked, when it hasn't, and most importantly, what steps you take to make sure any of those arrangements are legal and ethical.
Hosted by Dave Wallace, The Fantasy Shop
Analyzing the cash flow of your business to understand what you should be spending on your inventory, labor and fixed costs. What does it mean if your numbers are different? You work hard for your money, don’t give it away unnecessarily!
Hosted by The GAMA Retail Board
We are going to talk about where we get our "stuff" the cheapest. - Sam's Club, Costco, bargain with the locals...Office Max lamination, eBay for extra singles of clix...
Organized Play
Hosted by King’s Games
See description above.
Education Certification
Hosted by Lynn Potyen, The Game Board
See description above.
Hosted by J. Pine, Sharp as a Tack
Description to come.
Preparing Proper Paperwork Hosted by The GAMA Retail Board
Are you not quite sure the best way to write up your employees or how to handle cash settlement? Do you need a better way to track customer rewards or inventory requisitions? Do you mind sharing the forms you use in your store with others? Bring the forms you use in your store and let’s share our experiences. Make sure you bring either something to write on or some copies of your forms to share with others.
Store Design
Hosted by Marcus King, Troll and Toad
See description above.
Marketing Your Store
Hosted by Pat Fuge, Gnome Games
See description above.
Hosted by Dave Wallace/John Houston
Description to come.
Friday
Hosted by Dave Wallace, The Fantasy Shop
Are you effectively targeting and audience with your selection, displays and marketing? Why are your customers shopping with you instead of your competitors?
Promotional Opportunities for Your Store
Hosted by The GAMA Retail Board
See description above.
Game Industry Accounting 101 Hosted by Aaron Witten, Gamestation.net
P/L? Gross Profit? Balance Sheet? What bearing does all of this have on MY business? Come and let CEO/CFO Aaron Witten of Gamestation.net demystifies some of the myths in our industry regarding accounting and how using it properly can impact and improve your business. Discussion will be Analysis-heavy, with topics to include but not limited to: P/L business management, how to budget.
Checklist For Effective Management Hosted by Dave Wallace, The Fantasy Shop
Running a successful business involves a huge number of elements. Most of us are good at at least some of them. But most of us are weak in at least some areas. Those weaknesses cost us money. We are going to look at those elements and identify the areas we need to improve.
Social Networking
Hosted by Mike Stackpole
See description above.
Planning & Improving GTS 2013 Hosted by The GAMA Retail Division
The GRD would like feedback from other retailers about GTS 2012. What did you like about the show and what can we do better for next year. What kind of seminars would you like to see next year, please let us know. PLEASE NOTE: The GRD is only responsible for the seminars and their content. If you have any other feedback, please attend GTS Lessons Learned.
Hosted by John Ward, GAMA
What did you see that you liked? What did we miss? What would you like to see next year?
Manufacturer Seminar Descriptions
Hosted by: Joann Gain, Jester’s Playhouse
Manufacturers and Publishers, do you make different choices for your booth when setting up a consumer show and a trade show? Should you? Join Joann Gain, who has been setting and attending shows for 15 years, as she explore layout, fixtures, staffing, and other do’s and don’ts about shows. Whether this is your first show or your 500th show, making it the Best Show Ever is always your main goal.
Intellectual Property for Games Hosted by: Greg Silberman and Michelle Browning-Coughlin
The successes and failures of companies to properly protect their intellectual property are often a measure of the success and failures of the companies themselves. While copyright and trademark law are well known tools for protecting the intellectual property of a game, patents are often misunderstood or overlooked entirely to the potential detriment of the developer or publisher. This session will discuss what you need to know NOW to use patents to protect your intellectual property, avoid liability for infringement, and discussed proactive steps you can take. Regardless of the size of your company, you always improve the IP protection of you assets, from game artwork, to game play methods, to components, and even software.
Hosted by: Luke Warren
Game demos are key to improving sales, both for manufacturers and retailers. Logically then, giving better demos will increase sales even more. Learn how to maximize your demo to sales conversion rate by streamlining your demoing techniques. Make it quick, make it fun. Manufacturers, convince more retailers to carry more of your products, and retailers, sell more product to more customers.
Tuesday
How to Work Your Booth
Hosted by: Joann Gain, Jester’s Playhouse
See description above.
The Power of Moms (Mom Bloggers) Hosted by: Julie Wohlberg
See what impact mothers blogging can make on your sales. Sit with Julie Wohlberg as she takes you through the power of moms.
Legislative Update CSPSIA/HR5660 Hosted by: Chip Bowles, Bingham Greenebaum Doll LLP
There is nothing funny about this: This program will address current issues for retailer related to the Customer Product Safety Improvement Act including selling used and consigned products and what you need from your vendors.
Hosted by: ICv2
ICv2 presents an independent analysis of the hobby game market in 2011 and 2012, noting trends by product category and channel that can impact your business.
Hosted by: Mike Webb
There are nearly 20,000 items available to retailers in the Hobby Game Industry through distribution alone. Hundreds more release every month. How can a new manufacturer get noticed? How can a new line distinguish itself? Together we'll look at some options for Branding Your Company and promoting your product effectively.
GAMA Educational Research Hosted by John Ward, Lynn Potyen, The Game Board
At GTS 2010, GAMA presented a model for educational research that could help promote the social game industry. This year, we will be presenting lessons learned in two pilot programs and GAMA’s next steps in promoting educational partnerships with our industry and the formal educational system .
Hosted by: Richard Martin Leep
A 55 minute discussion about QR codes, what they are and how they can be used by Retailers & Manufacturers to enhance sales.
Hosted by: J. Pine
Description to come.
GAMA’s Strategic Planning Hosted by: John Ward, GAMA
At GTS 2011, GAMA’s Executive Director presented the current strategic planning document for your Trade Association. This seminar is an opportunity for you to join us this year to listen as GAMA provides an annual update on their progress with the goals and objectives presented last year. We will address concerns, answer questions and listen to comments as we plan for the Association’s future. We are encouraging an open discussion and honest feedback from all attendees.
Intellectual Property for Games
Hosted by: Greg Silberman and Michelle Browning-Coughlin
See description above.
Wednesday
Domestic Manufacturing 101 Hosted by: Larry Roznai, President, Mayfair Games
Join our panel of experienced manufacturers, Larry Roznai (Mayfair Games) and Mike Suzl (Cartamundi) as they share their experiences with domestic manufacturing and overseas manufacturing options.
Demoing Games
Hosted by: Luke Warren
See description above.
Game Market 2011 & 2012
Hosted by ICv2
ICv2 presents an independent analysis of the hobby game market in 2011 and 2012, noting trends by product category and channel that can impact your business.
Panel Discussion
Description to come.
Domestic Manufacturing 102 Hosted by: Larry Roznai, President, Mayfair Games
Join our panel of experienced manufacturers, Larry Roznai (Mayfair Games) and Mike Suzl (Cartamundi) as they share their experiences with domestic manufacturing and overseas manufacturing options.
Hosted by: Richard Martin Leep
Retailer or manufacturer, at some time you need to write copy. Be it a Press Release, Ad, One Sheet, or Brochure; it’s all about providing the right information to the right readers. This seminar reveals the guidelines and techniques for communicating effectively and proficiently the message you want to get across.
Thursday
Hosted by:
Interested in what’s happening with the Origins Awards? Have comments or want to share suggestions for improvement? Join us for an open discussion of the current state and future direction of the award process.
The Power of Moms (Mom Bloggers)
Hosted by: Julie Wohlberg
See description above.
Legislative Update CSPSIA/HR5660
Hosted by:
See description above.
Hosted by: Rick Loomis, Flying Buffalo, Inc., President of GAMA
GAMA Board of Directors Meeting. This meeting is open to the public.
Friday
Branding Your Company
Hosted by: Mike Webb
See description above.
Origins Awards
Hosted by: Hal Mangold, Academy of Adventure Gaming Arts & Design, Chair
See description above.